TableFlow vs SevenRooms,
enterprise without the enterprise price.
SevenRooms is a strong product, but it's built for enterprise buyers: custom quotes, a US focus and marketing as a separate module. TableFlow brings comparable features to mid-sized operators, with published prices, built in the EU, AI included.
What's different?
SevenRooms and TableFlow compete in the same category. Here's where they differ, from the point of view of a mid-sized operator.
| Feature | SevenRooms | TableFlow |
|---|---|---|
| Pricing model | Custom quote · ~$700-2000/month | €29 to €229/month, prices published on the site |
| Works for smaller venues too | ◐ enterprise only, hard to get in | ✓ sign up yourself, one day to set up |
| European payment methods | ◐ via Stripe, no true iDEAL | ✓ Mollie: iDEAL, Bancontact and SEPABase |
| Where your data lives | United States (AWS) | Amsterdam (TransIP), GDPR by default |
| Marketing to your own guests | ◐ separate module, extra fee | ✓ guest lists, email templates, automatic follow-upMarketing Pro |
| Quotes for groups and parties | ✓ well developed | ✓ 9 request types, quote and signatureUltimate |
| Selling gift cards | ✗ not available | ✓ sale, redemption and settlement in oneUltimate |
| Loyalty points and guest card | ◐ points within your own venue | ✓ card in Apple Wallet and Google Wallet, points at every participating venueUltimate |
| Reserve with Google | ✓ available | ✓ live availability in Search and MapsBase |
| Menu choice upfront | ✗ not available | ✓ guests pick dishes and flag allergies themselvesBase |
| Booking widget | ✓ available | ✓ available, in six languagesBase |
| Taking your data with you | ◐ only through a support request | ✓ export it yourself, free |
| Time to go live | 4 to 8 weeks implementation | 24 hours |
| Time to an answer | Tickets, 1 to 2 days | < 1 hour, and you get a person |
When do you choose which?
SevenRooms is a strong product, let's be clear about that. For enterprise chains with 50+ venues, in-house IT teams and custom-integration needs, their stack is impressive.
TableFlow is built for mid-market. An operator with 1 to 10 venues who wants to stay in control, and a team that doesn't want an English-language enterprise implementation. Hence published prices, quick self-service set-up and direct support instead of an account-manager funnel.
Hearing from operators that they're "too small" for SevenRooms? Then you're probably a perfect fit for TableFlow. The same core features, events pipeline, marketing automation and AI, without the enterprise overhead.
