SevenRooms is a strong product, but built for enterprise buyers with custom quotes, US-focus and marketing as a separate module. TableFlow brings comparable features to mid-market — transparently priced, EU-native, with AI included.
SevenRooms and TableFlow compete in the same category. Below where the differences sit — from a mid-market operator's perspective.
| Feature | SevenRooms | TableFlow |
|---|---|---|
| Pricing model | Custom quote · ~$700-2000/month | €29–€229/month, prices published on the site |
| Works for smaller venues too | ◐ enterprise only, hard to get in | ✅ sign up yourself, one day to set up |
| European payment methods | ◐ via Stripe, no true iDEAL | ✅ Mollie: iDEAL, Bancontact and SEPABase |
| Where your data lives | United States (AWS) | Amsterdam (TransIP), GDPR by default |
| Marketing to your own guests | ◐ separate module, extra fee | ✅ guest lists, email templates, automatic follow-upMarketing Pro |
| Quotes for groups and parties | ✅ well developed | ✅ 9 request types, quote and signatureUltimate |
| Selling gift cards | ❌ not available | ✅ sale, redemption and settlement in oneUltimate |
| Loyalty points and guest card | ◐ points within your own venue | ✅ card in Apple Wallet and Google Wallet, points at every participating venueUltimate |
| Reserve with Google | ✅ available | ✅ live availability in Search and MapsBase |
| Menu choice upfront | ❌ not available | ✅ guests pick dishes and flag allergies themselvesBase |
| Booking widget | ✅ available | ✅ available, in six languagesBase |
| Taking your data with you | ◐ only through a support request | ✅ export it yourself, free |
| Time to go live | 4-8 weeks implementation | 24 hours |
| Time to an answer | Tickets, 1-2 days | < 1 hour, and you get a person |
SevenRooms is a strong product — let's be clear about that. For enterprise chains with 50+ venues, in-house IT teams and custom-integration needs, their stack is impressive.
TableFlow is built for mid-market. A restaurant with 1-10 venues, an operator who wants to steer themselves, a team that doesn't want to do an English-language enterprise implementation. Hence transparent pricing on the website, fast self-service onboarding, direct support instead of an account-manager funnel.
Hearing from operators that they're "too small" for SevenRooms? Then you're probably perfect for TableFlow. Same feature DNA — events pipeline, marketing automation, AI layer — without enterprise overhead.
