TableFlow isn't a software company dressed up as a hospitality tool. We are hospitality, and we built software because the existing options were too expensive, too slow, and too dumb.
In 2026, founder Selmar de Roo noticed a pattern in his own restaurants: reservation systems charged absurd commissions per cover, marketing emails had to live in a separate Mailchimp account, and an 80-person group inquiry would somehow land in an Excel tab nobody was looking at. Asking support a question? Three days for a reply.
At the same time, we watched guests share their experience online — sometimes glowing, sometimes a half-past-one-AM destruction — while the restaurants had no idea how to respond. Or even that it had been posted.
So we started building it ourselves. First for our own venues. Then for our peers in the Horecalegioen network. And now for every operator who is done being treated like an ATM by their software vendor.
Every TableFlow feature was born on the floor. You hear it in the word choice, you see it in the button order, you feel it in how walk-ins work.
Built inside the Horecalegioen network. Every feature was used by real managers, chefs and operators before anyone outside saw it.
We are small. That's why support is direct, personal, and someone can call you back within an hour — no ticket numbers.
At TransIP in Amsterdam. No US cloud, no data export outside the EU. GDPR-compliant by default.
HorecaGPT (AI advice) and TheNextReview (reputation) come from the same team. One family, one vision, no integration friction.
Privately funded, profitable. We don't have to prove growth to a board every six months — we can just do good work.
Real people. Not an inflated aggregator number. Each one a guest who reserved at a TableFlow venue.
Three sister-companies, one mission: let hospitality operators focus on what they're actually great at — receiving guests.
TableFlow is the operating system: reservations, schedule, events pipeline, marketing automation. One place where everything lands and you act from.
HorecaGPT is the AI layer on top of TableFlow. Ask a question about your venue in plain language — "how many staff do I need Saturday?", "which guests am I about to lose?" — and get answers based on your own occupancy, schedules, payments and guest feedback.
TheNextReview catches feedback before it lands on Google. Automated requests after every visit, low scores reach you first — you get a chance to fix it instead of being roasted publicly.
Each product stands on its own, but together they get stronger. No integration friction, no three dashboards. One consistent experience.
