Built in the kitchen,
tested at every table.
TableFlow isn't a software company dressed up as a hospitality tool. We are hospitality, and we built software because the existing options were too expensive, too slow, and too dumb.
Why we started this.
In 2026, founder Selmar de Roo noticed a pattern in his own restaurants: reservation systems charged absurd commissions per cover, marketing emails had to live in a separate Mailchimp account, and an enquiry for a group of 80 would somehow end up in an Excel tab nobody looked at. Asking support a question? Three days for a reply.
At the same time, we watched guests share their experience online, sometimes glowing, sometimes a 1:30am hatchet job, while the restaurant had no idea how to respond, or even that it had been posted.
So we started building it ourselves. First for our own venues. Then for our peers in the Horecalegioen network. And now for every operator who is done being treated like an ATM by their software vendor.
Not designed in an office.
Every TableFlow feature was born on the floor. You hear it in the word choice, you see it in the button order, you feel it in how walk-ins work.
From the field
Built inside the Horecalegioen network. Every feature was used by real managers, chefs and operators before anyone outside saw it.
Small team, big moves
We are small. That's why support is direct, personal, and someone can call you back within an hour, no ticket numbers.
Servers in the Netherlands
At TransIP in Amsterdam. No US cloud, no data export outside the EU. GDPR-compliant by default.
Six apps that work together
TableFlow, KitchenOps, Guest POS, HostCrew, HorecaGPT and TheNextReview come from the same team.
Profitable, no VC pressure
Privately funded, profitable. We don't have to prove growth to a board every six months, we can just do good work.
Runs in our own ten venues
From Hotel Credible to Osteria Pomodoro: what we build, we use ourselves first.
The ecosystem in 70 seconds
TableFlow is one of six apps that talk to each other. Bookings, recipes and costings, the POS, rotas, guest feedback and the AI brain that knows all your numbers: it all feeds the same picture of your venue. Take one app, or the lot.
